Clean Haircare

Launching 2027

Wellness haircare

Healthy hair
should feel
effortless.

Thoughtfully formulated to nourish, protect, and simplify your daily haircare routine.

Natural vegan haircare ingredients

Be the first to know

Launching March 2027

Be among the first to experience Alton and receive updates as we prepare for launch.

Meet the Founder

Ashlie Redmond

A young woman with long, curly blonde hair smiling with closed eyes at the beach, wearing a green floral dress.
A young woman with long, curly blonde hair smiling with closed eyes at the beach, wearing a green floral dress.

Now calling Miami home, Ashlie draws endless inspiration from the city's stunning beauty, cultural diversity, and lush nature, from the sun-kissed beaches and tropical landscapes to the melting pot of people who make it so alive. This fusion of her grounded Midwestern heritage and Miami's dynamic spirit is the heartbeat of Alton. Every product is designed to nourish, protect, and enhance all hair types with clean, effective formulas that actually deliver.

As a mom, Ashlie knows firsthand what it means to want to feel beautiful when life is moving fast. That lived experience is at the core of everything she builds, products that fit into your real life and make you feel like yourself again, effortlessly. Her mission has always been straightforward: haircare that delivers not just results, but confidence. The kind that comes from knowing your hair is taken care of, so you can focus on everything else.

When she is not building Alton, you will find her on Miami's beaches with her family or exploring whatever wellness trend has caught her attention this season.

Signature-style text that reads 'Ashlie Redmond'.

Founder Alton Haircare

Follow the journey

From ingredient discoveries and coastal inspiration
to behind-the-scenes moments, see how Alton
comes to life before launch.

@altonhaircare